The Wembley whey way of life
NAMING, MESSAGING
After success in launching and selling out their first project, Monogram, Locus Development Group turned their sights to their next project. Altimo is a limited-release, entry-level townhouse development in the heart of affluent Perth suburb, Wembley.
I created the name, brand and key messaging in consultation with Locus. A resounding success, Altimo sold out within mere months of release.
With a suite of on-trend interiors and textures to personalise your perfect space, the name Altimo captures the ‘modern-alternative’ approach to living envisioned for the development.
Paired with illustrations of the leafy, nature-soaked surrounds, the messaging positions Altimo as a laidback, accessible life in one of Perth’s most sought after pockets.
Credits:
Creative Director, Copywriter: Louis Boys
Illustrator: Kasia Hayes