BRAND REPOSITIONING, MESSAGING, BRAND VALUES

An electrified future is no longer on the horizon – it’s happening now. Jindalee Lithium are a mining company holding the single largest deposit of lithium carbonate in the USA. Closing in on production, they are set to bolster a huge supply to the domestic battery and automotive industries.

As part of a strategic rebrand process, I was tasked with helping Jindalee share their vision and story for investors and the community alike. This was framed through the core brand idea of ‘Responsible Revolution’ – highlighting not only the excitement of realising this once-in-a-generation tier-1 resource, but their steadfast commitment to creating a positive benefit on local communities and mitigating environmental impact.