BRAND REPOSITIONING, MESSAGING

RUAH are a Western Australian not-for-profit with the goal to end all forms of disadvantage in the community, including family & domestic violence, homelessness, injustice, and mental health. Their ambition is to empower the vulnerable and disadvantaged to make meaningful change in their lives, working through support programs, community outreach, and ancillary services.

As RUAH prepared to open their brand new Centre for Women & Children, the organisation needed to hone their story and messaging to more clearly convey their value proposition and services. ‘Walking with you’ highlights the deeply personal care, compassion, and empowerment of RUAH to spark positive and incremental change in their clients’ lives.