BRAND POSITIONING, TONE OF VOICE, MESSAGING

How do you elevate the mundane (and often stressful) art of property settlement? Alpha Conveyancing are a local business with an above and beyond level of customer service and focus on philanthropy. Their brand however, sat firmly in the sea of settlement agent sameness, unable to distinguish themselves from the likes of the slick property agencies.

I partnered with Propellor Brands to create a positioning and verbal identity that distilled what makes Alpha unlike any other settlement agent. From giving generously to community organisations and charities, to surprising their clients with gifts, and bringing the energy every day – Alpha are quite simply ‘working wonders’. This idea of wonder became the foundation of the warm and uplifting brand identity and tone of voice.