BRAND REPOSITIONING, SERVICE NAMING, VERBAL IDENTITY

Core HS are an integrated health and safety solutions provider for mining and remote work sites. They offer accredited health and safety training, emergency response labour and vehicle hire.

Perceived primarily as a labour hire company with a dated brand, Core HS needed to reinforce their dedication and focus on 360 health and safety response.

‘Ready for Anything’ repositions Core HS as the centre of their clients’ preparedness and response. New program names reinforced this idea, while their brand messaging shifts the focus to put health, safety and wellbeing at the core of all they do.