Shaping an agency's inflection direction
BRAND REPOSITIONING, MESSAGING, VALUES
In 2021, design and digital consultancy Anthologie found themselves with a rapidly growing team and client base, increasing recognition, as well as a purpose-built new office space on the horizon. This pace of change led to the need for a strategic review of Anthologie’s business and brand strategy, to define their future direction as well as attract the right type of clients and talent.
‘Shaping Better’ as a core brand idea repositions Anthologie as WA’s leading purpose-led design and change consultancy. This extensive brand work, integrated with the new business strategy has created a fundamental internal and external shift in the business’ outlook. It’s signalled a coming of age; distilling their purpose, culture, market positioning and service offering as they move into the next chapter.
Signalling change
Inspired by the Delta (triangle) in Anthologie’s brandmark as a symbol for change, the identity turns this into endlessly shape-shifting, fluid and evolving forms of triangles. A generative, animated particle system of this is currently under development.
Credits:
Agency: Anthologie
Creative Director, Writer: Louis Boys
Designers: Louis Boys, Rachel Boon, Shay Fletcher
Brand & Business Strategy: Paula Cameron
Marketing Strategy: Kathy Arbuckle